Mapping the Narratives Behind Migration-related Advertisements on Facebook and Instagram

Migration Ad Observatory

The Migration Ad Observatory is a research and transparency platform that collects, categorizes, and analyzes migration-related advertisements on Facebook and Instagram, making it easier to see how online ads shape conversations about immigrants and immigration.

Best viewed on desktop.

Communication Frames
Investigate and Compare Migration-Related Communication Frames
Migration Related vs Non-Migration
Compare migration ads stats against non-migration ads stats.
Migration Ad Observatory